soapWhile Liquid Soap has grown in popularity over time around the world, the classic Bar Soap takes first place in the category in many markets worldwide. In the US, for example, 72% of consumers buy Bar Soap – but Liquid Hand Soap however sees lower and more varied purchases; with 67% of US consumers with children purchasing Liquid Hand Soap, compared to just 60% of those without children. In the UK, 7% of consumers buy Bar Soap at least once a week, but as many as 21% buy Bar Soap once a month.  Meanwhile, in terms of sales, in 2013, the US Bar Soap market alone was worth $1,779 million and the UK Bar Soap market was worth £83.3 million. Read full story

Author: melindaminton

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