Skin care trends are more effective than ever. Here is a list of the top trends for 2017:
There was a smattering of probiotic-based skincare launches this year and, with more research suggesting that bacteria – including lactobacillus and bifidobacterium – are beneficial to the skin, you can expect this genre to grow.
Given how concerned we are about what we’re putting into our bodies, it was only a matter of time before the beauty industry started to align our bathroom cabinets with those in our kitchens. Expect to see skincare ingredients including algae, moringa and kale.
Water tends to be a key ingredient in most products, of course, but next year the focus will be more fully on hydration. ‘Products will utilize water-based ingredients and jelly textures to provide ultra-light, breathable finishes,’ says Hilton-Gee. After all, the more hydrated your skin is, the plumper, firmer and more radiant it looks.
Dry body brushing has long been championed for helping to gently exfoliate skin, boost circulation and reduce the appearance of cellulite. In Asia, the technique is also widely used to improve the tone and texture of your face. Theresa Yee, senior beauty editor at trend forecaster WGSN, predicts that we’ll follow them. “It gives you an incredible, fresh-faced glow,” she says. “In Asia they follow with facial soap rather than cleanser, so I wouldn’t be surprised if the traditional bar makes a comeback here, too.”
The term ‘K-beauty’ (Korean-inspired beauty) has been around for a couple of years and Asia will continue to influence global beauty trends. Next year, it will all be about products that change texture as you use them: increasingly, we’re after skincare that surprises our senses. “You can expect materials that build intrigue,” explains Hilton-Gee. “It’s not just about the product itself, but the whole experience.”