About

head2Melinda Minton, a spa, wellness, salon consultant and health and beauty expert, is a past spa owner, certified massage therapist, esthetician and cosmetologist. Formally trained in business, Minton has consulted on spa management issues, product formulations, spa profitability and strategy among sundry other projects. Minton has worked on hundreds of projects involving everything from spa start-ups to launching marketing programs for Fortune 500 companies.  Minton is the founder of The Spa Association (SPAA), a world-class organization dedicated to enriching the professional beauty industry through self-regulation, education and sound business practices.  SPAA is the largest spa association in North America. Minton is also a member of the National Association for Female Executives (NAFE) and of Cosmetic Executive Women (CEW).  In 2006, Minton was appointed to the United States Business Advisory Council (BAC) representing small business interest and was named Colorado Business Women of the Year by the Presidential Commission of the Bush administration.

IMG_2157Minton founded and launched Reed Elsevier’s Spa and Resort and co-located Medical Spa conferences now in Miami, New York City and Los Angeles. Minton has also organized the International Fitness Show, Club Industry spa track events for Primedia for many years.  Melinda has written countless consumer and trade publications and columns. She is the author of 5 books. Featured for consecutive years in Entrepreneur magazine, Minton serves as an expert resource for such publications as Better Homes and Gardens, Shape, First for Women, In Style, and Alternative Medicine magazines and is on the Board of Directors for Healing Retreats and Spas, Jane and Hotel Executive magazines. Clients have included: Roche, Teledyne Waterpik, Sandals and Beaches, Borghese, Avon, Disney, Solta Medical, the Mandarin Oriental, Estee Lauder and Nordstrom.

Melinda1

Minton isn’t just a spa expert.  She has also been an avid traveller for decades.  In that time she has been around the globe various times initially by a shoestring.  Among Minton’s past projects are spas in caves, zoos, castles, showboats.  A vast collection of experience.

From luxury to value, who better to reveal hidden spa gems, discuss treatment differences, and offer advice on best times to travel?er living with tribes, journeying to parts unknown and at one point leading groups of business executives through the jungle–Minton has a sense of how to prevent travel disasters. Minton now mixes that sense of adventure with years of spa experience.