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Fall means gift card giving and programming should be on every spa director’s agenda. Gift card programs should incorporate a marketing plan that create future opportunities for growth. Basic gift card marketing plans typically involve: 1. Marketing objective. This is often a statement of a sales goal for a period of time. It is typically…

Plastic surgery is expected to be the biggest emerging market by 2020, according to a report from Persistence Market Research. North America and Europe will dominate the global plastic surgery market due to the growing aging population and a general acceptance of aesthetic procedures. In Europe, France, Germany, Italy, Spain and the U.K. hold the…

Nearly 75% of global respondents, on average, say a brand’s country of origin is as important as or more important than nine other purchasing drivers, including selection/choice, price, function and quality, according to findings from the Nielsen Global Brand-Origin Survey released today. The new research examined whether consumers prefer goods produced by global/multinational brands (defined…

Leadership equals sales in the spa.  It is up to your spa management team to gleefully squeeze success out of every team member in a fashion that is, win/win. The late sales great, Zig Ziglar defined leadership as, “Getting the things that you want done carried out by other people because they want to.” In the spa…

Displays are the heart and soul of visual merchandising; their role is to present the merchandise to the shopper. Just as someone introduced at a party with a flattering comment is much more interesting than the boring standard, “This is Bob” introduction, so too are products presented in unique and flattering manners. Similar to a…

Fast Spa Beauty Just when you were thinking of the chant, “om” and calm, there is a faster paced demand out there for beauty efficiently performed right now.  As unique as your skin type or massage preferences, the many manifestations of on demand beauty.  The emphasis is on convenience, efficiency and quality. This might look […]

This time of year, we start anticipating the new arrivals of the latest and greatest in wearable technology. The new, highly anticipated Fitbit Ionic is now available, as is the new Apple watch. The tech industry is speculating about a new Apple watch. And, not to be left out, Samsung announced a new addition to its line […]

Our gut is where roughly 70-80% of our immunity is. If you have a well-functioning digestion system, your overall health is probably better than the majority of the population, meaning that overall inflammation is likely to be much lower in those without gut issues. That old adage that we become what we eat, could never be […]

It’s everywhere…the plump, the injectables, the add on’s…just don’t quit!  The latest trend is to plump up the earlobe.  All of those beautiful earrings take their toll, leading to sag.  The Restylane gives the lobe a plump, which repositions where the earring sits.  Another trend?  Painting the outer rim of the ear to accentuate the […]

Spas are uniquely qualified to attract and retain millennials.  While the department store and boutique paradigm consist of the cosmetic range dictating the season’s colors or the customer’s skin care wants and needs, the millennial wants actual service.  The marketing mythology and tricks of the trade were clear to see decades ago and spas must […]