Soap
Oct06

Soap

While Liquid Soap has grown in popularity over time around the world, the classic Bar Soap takes first place in the category in many markets worldwide. In the US, for example, 72% of consumers buy Bar Soap – but Liquid Hand Soap however sees lower and more varied purchases; with 67% of US consumers with children purchasing Liquid Hand Soap, compared to just 60% of those without children. In the UK, 7% of consumers buy Bar Soap at...

Read More